Nike Basketball
The Locker Room Vignette: Nike Basketball Fall 23 Campaign
The Full Directors Cut Campaign: Nike Basketball Fall 23 Campaign
Nike Basketball Fall, 2023
Directed by: Eddie ObrandCinematography: Lidia Nikonova
Creative Direction: Ian MacPherson + Eddie Obrand
The Nike Basketball Fall 2023 campaign presents a series of visually compelling vignettes that bring the collection to life. The videos offer a meditative and immersive experience, creating a serene and introspective homage to the game of basketball. By blending product storytelling with an artistic lens, the campaign captures the essence of both performance and style, inviting viewers to engage with the collection on a deeper, more emotional level.