Lexus Tx

The Lexus Tx Dad Core Director’s Cut , 2023

Lexus Tx , 2023

Directed by: Eddie Obrand
Cinematography: Lidia Nikonova
Creative Direction: Adriana Nova

For the Lexus TX campaign, the client aimed to spotlight fathers. We spent a day with the renowned model/artist, Adonis Bosso, and his son Saphir. We discussed modern fatherhood while showcasing the sleek new car.