Foot Locker BHL

Behind Her Label is a branded content project for Foot Locker focused on telling the untold stories behind various women’s clothing brands. For this campaign I wanted to create a high energy documentary with nods to Olivia Anthony’s 90’s influences. We shot with fish eye lenses and used 16mm film to create a sense of nostalgia and a 90’s home movie aesthetic.

Roles: Creative Director | Producer | Director